Cleanliness may be next to Godliness but is it also responsible for climate change and the overexploitation of the earth's natural resources?
Back, when I was a lad in England, most people who did not work down a coal mine or in a sewerage treatment works tended to take a bath just once a week. Our clothes were clean, we wore fresh underwear every day and, I can't remember it being a smellier world back then. We had Brut aftershave and Charlie perfume to cover up any embarrassing whiffs emanating from our underscrubbed bodies.
Nowadays, my wife starts making pointed remarks about my desirability to be with if I do not shower every single day.
So, are we using seven times as much energy to be sweetsmelling these days than we did in the 1960s and 1970s and if yes how much effect does this have on the environment? Would our becoming a lot less hygiene fixated be a major step towards the slowing down of global warming and one that would require a lesser sacrifice on our part than giving up our cars, for example.
Are you prepared to stink to save the planet or are you a nimu ("not in my underarms")?