Melinda Tankard-Reist of the Collective Shout grassroots campaign against the 'pornification' of culture, is urging underwear manufacturer Bonds to immediately remove from sale a bra marketed to eight-year-olds.
In February this year, protests from Collective Shout helped remove "Tweenage" bras - which reportedly promised to give flat-chested pre-pubescent girls "adult curves" - from the shelves of Best & Less stores across the country. The company apologised and said the product had been intended for a women's petite range of 8 AA to 12 B.
Bonds' marketing a similar bra to eight year-olds "is a further reflection of the sexualisation of our children and what has long been known as middle childhood, the period from nine until 14, which is an essential and critical part of growing up, is fast disappearing," Tankard-Reist said.
According to Dr Michael Carr-Gregg, a former Associate Professor of Paediatrics at the University of Melbourne: "A bra for eight year olds blurs the line between what is a little girl and what is a woman and in doing so violates an important societal norm that states that children should not be seen as sexual objects."
Bonds' general manager, Kate Hann has defended the company's "Soft Cup Bra" for eight year olds, saying it has been "driven by consumer needs."
COMMENT: I agree with Tankard-Reist. I imagine that bringing a daughter up to have a responsible attitude towards sex is difficult enough for parents without having to put up with "respectable" underwear manufacturers telling eight year old girls to "get their tits out."