From THE EXPRESS:
Kent police chiefs have banned officers from asking for Christian names in case it offends people of other faiths, it was revealed yesterday. Bobbies have been told that they should also refrain from using phrases such as “my dear” or “love”, when addressing women (obviously, it's still okay to call men "love," which is a nice touch, or could be if the policeman gets lucky). They also state that officers should not comfort people by putting their arm around them.
The Plain English Campaign criticised the advice, saying police chiefs were “strait-jacketing” everyday language.